Bachelor of Science — Business Administration, Marketing Concentration

Learn Marketing Through the Scope of Business with a Business Administration Degree - Marketing Concentration

The B.S. in Business Administration with a Marketing Concentration from Mid-America Christian University focuses on the foundational theories and strategic applications associated with retailing, promotion, consumer behavior, market research, statistics and more. Marketing is a fast-paced, ever-evolving career field with a myriad of career opportunities for you to pursue after graduation. This program also provides you with a strong foundation on which you can pursue graduate studies in a related business or marketing-centric field. 

What Will You Learn in Our Business Administration - Marketing Concentration Program?

By adding a marketing concentration to your B.S. in Business Administration, you'll gain skills in market analysis, decision-making and communication that will prepare you to steer companies in the right direction. Our rigorous curriculum is designed for your success in today's increasingly complex business environment. Marketing is a part of everything, and by pursuing a marketing concentration in your B.S. in Business Administration, you'll open yourself to numerous career opportunities. Some of the potential job paths you can pursue include: 

  • Admissions Representative 
  • Brand/Product Manager
  • Event Planner
  • Marketing Assistant 
  • Market Research Analyst 
  • Media Planner 
  • Public Relations Representative 
  • Sales Representative
  • Social Media Manager

Why Choose MACU?

We know you have a lot of choices when it comes to pursuing your degree in Business Administration, but we truly believe in the "MACU Difference" that sets our programs apart. Whether you plan to attend MACU as a resident student or a commuter, you will become involved in a vibrant campus community that shares your valuable Christian beliefs and will lift you up in prayer. Our professors are real-world professionals who have seen success in the business and marketing fields, and now they seek to share their knowledge with a new generation of business leaders and successful marketers.

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