Bachelor of Science — Business Administration, Sports Management Emphasis

Get Ahead of the Game with a Bachelor's Degree in Business Administration and Sports Management

Athletes may be the face of a sports organization, but they aren't the only superstars. Every touchdown, three-pointer and home run is made possible by the skilled men and women working behind the scenes. Sports management professionals negotiate contract terms and trade deals, handle press relations, organize promotional events, coordinate partnership opportunities and more.

By adding a Sports Management concentration to your Business Administration degree, you will deeply explore the specific and unique challenges native to the fast-paced world of sports management. You will gain a comprehensive understanding of leadership theories, ethical and social issues, as well as fundraising, marketing, facilities management and sports law, equipping you to lead effectively and ethically within any sports organization.

What Will You Learn in Our Business Administration Program with a Sports Management Concentration?

MACU's Business Administration degree with a Sports Management concentration prepares you for advanced work in all sectors of the sports industry by providing a broad understanding of athletics management. You will obtain the knowledge and skill sets you need to pursue a variety of careers related to sports management, including: 

  • Athletic Coach
  • Athletic Director
  • Event Coordinator
  • Facilities Manager
  • Fitness Manager
  • Game Day Coordinator
  • Marketing Consultant 
  • Public Relations Manager
  • Sales Coordinator
  • Sports Lawyer

Why Choose MACU?

MACU strives to provide a unique college experience by combining our accredited and acclaimed curriculum, affordable tuition rates and financial aid opportunities, and most importantly, our passion for Jesus Christ. Our professors truly care about you as an individual, not just a number, and are dedicated to you and success. You'll find that their office doors are always open and they are ready to pray for you, answer your questions and walk your collegiate journey with you. Whether you attend MACU as a commuter or live on-campus, you'll feel at home with our thriving college community and develop meaningful relationships with your peers as you attend weekly chapel services, take part in small groups, join campus clubs and more.  

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