Data drives the modern economy. Collecting and analyzing information from different sources can reveal insights that organizations can use to make smarter, more effective decisions in areas that range from internal operations to external customer outreach. The rise of advanced technologies such as artificial intelligence (AI) is making the role of data in business decision-making even more powerful.
This is why the work of data analysts has become so crucial to organizations’ success. Data analysts turn vast amounts of disparate information into a foundation for strong, successful organizational strategies. Working as a data analyst can be a rewarding career for anyone with a Bachelor’s in Data Analytics. But, what does a data analyst do, and what makes their work so important?
The Data Analyst Role
Data analysts gather and examine a wide range of information types pulled from numerous sources. They use their analytical skills to uncover industry trends, consumer behaviors, and other crucial insights from these datasets. They present their findings to decision-makers using techniques such as data visualization. And then leaders can use these findings to identify ways to help their organization reach its profitability and maintenance goals.
Data analysts typically employ one of four different types of analytics, depending on the type of analysis they are performing.
- Descriptive analytics is used to study historical data to identify patterns over a set period of time.
- Diagnostic analytics is used to determine the roots of a specific circumstance and the patterns caused by it in its aftermath.
- Predictive analytics is used to scour data patterns to project future outcomes based on past trends and behaviors.
- Prescriptive analytics is used to scrutinize current data to recommend specific actions.
Data analysts work collaboratively with professionals in other departments to determine the best way to proceed with their analysis.
The Importance of Data Analysts
For those researching what a data analyst does, there are two broad ways these professionals play a key role in today’s organizations. First, they are able to turn large volumes of data into concentrated, actionable insights. Second, they provide the information their organizations need to maintain a competitive edge in a constantly changing economic landscape.
How to Become a Data Analyst
While there is no single path to a career as a data analyst, the right combination of education and expertise can help improve job applicants’ chances for success.
Pursue an Education
Data analyst positions require a bachelor’s degree, typically in a field related to business or analytics, or in an area such as computer science or cybersecurity. A strong bachelor’s program can help students establish a foundation in the knowledge and skills needed for the role. Some aspiring data analysts choose to build on those skills and gain further expertise by earning a master’s degree.
Gain Experience and Develop Skills
Some data analyst positions are entry-level roles. Completing an internship as an undergraduate can make finding a job after graduation easier. Internships allow students to cultivate real-world skills, and can help them network with working professionals, which can lead to future career opportunities.
Data analysts need to have certain skills to succeed in the role. The core competencies needed are well-developed math skills and proficiency in computer languages. Popular programming languages and software frameworks used by data analysts are Python, JavaScript, XML, SQL, and Hadoop.
In addition to these hard skills, data analysts need soft skills in areas such as communication, critical thinking, presentation, and problem-solving.
Consider Certification
While holding a certification isn’t typically required for data analyst roles, it can demonstrate expertise to prospective employers. There are a number of certifications to consider. Most charge fees, and some have prerequisites such as training or knowledge of specific computer systems or networks. Popular certifications include the CompTIA Data+, certified analytics professional (CAP), and Cloudera data platform (CDP) generalist credentials.
Data Analyst Salary and Job Outlook
Data analysts had a median annual salary of approximately $70,000 as of February 2026, according to Payscale. Factors that can affect an individual’s salary include their education level, years of experience, and employer.
The U.S. Bureau of Labor Statistics projects employment of data scientists, including data analysts, to grow 34% between 2024 and 2034, much faster than the average for all occupations. Factors driving this trend include businesses’ growing demand for data-driven decisions and their growing need for data scientists who can gather and analyze large amounts of data.
Become a Key Component of Organizational Growth
As technology evolves and the use of analytics to create business strategies continues to increase, data analysts will only become more critical to organizations’ growth.
Enrolling in Mid-America Christian University’s Bachelor of Science in Data Analytics program can be a critical step on your journey toward a career in data analytics. Our program is designed to enable you to cultivate the knowledge and skills you need to make a positive impact in the field. And our commitment to education within the context of a faith-based environment allows you to approach your career from an ethical perspective.
The program also offers flexibility, giving you the option to enroll in a traditional 16-week college semester experience or accelerated evening classes. You also have the opportunity to choose to tailor your degree to your career goals with a specialization in accounting, bioinformatics, business, cybersecurity, healthcare management, math, or sports management.
Find out how Mid-American Christian University can help you prepare to make a positive impact in an increasingly important field.
Recommended Readings
Are Tech Jobs Still in Demand?
The Role of Ethical Decision-Making in Business Success
Sources:
CIO, “The Top 9 Data Analytics Certifications”
Dataquest, “12 Data Analyst Skills That Will Get You Hired in 2026”
IBM, “What Is Artificial Intelligence (AI) in Business?”
Indeed, “How to Become a Data Analyst (Plus Skills and Salary)”
Indeed, “What Does a Data Analyst Do? Definition, Job Duties and Salary”
Indeed, “What Is Data in Business? (Plus Importance and Examples)”