Digital Marketing
Join the Rapidly-Growing Field of Digital Marketing
Digital marketing is a field that's exploding in popularity and necessity. With your B.S. in Digital Marketing from Mid-America Christian University, you will step into the exciting and growing world of marketing for digital-based audiences.
What Will You Learn in Our Digital Marketing Degree Program?
In your degree program, you will examine many aspects of digital marketing, including major channels such as Search Engine Optimization (SEO), Pay Per Click (PPC) and mobile advertising.Through the life of your degree program, you will compose a portfolio that can immediately be used as you apply for jobs and further your career as a digital marketer.
As part of your coursework, you will also receive certification in Google Ads, Bing Ads, Facebook and Instagram Advertising, Marketo, Salesforce and Google Analytics. In addition to proficiency in digital platforms, you will gain expertise in customer relations so that you exit the program able to identify what customers actually need, enabling you to focus on the right crowd. You will be trained in noticing anomalies and trends in data, allowing you to market strategically and with a purpose.
Why Choose MACU?
Mid-America Christian University strives to prepare students for their future career paths by providing an accredited, affordable education that is grounded in biblical principles.
With a low student-professor ratio that allows for a truly personalized experience, knowledgeable professors who are professionals in their field and a vibrant campus community that includes both residential and commuting students, MACU provides a truly special college experience. In addition to growing your knowledge base in preparation for your future career, you will experience spiritual growth through a close-knit Christian community, chapel services, devotionals, clubs and more.
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Courses
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| BUAD3403 | Business Finance |
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Financial principles and functions with applications to business organizations, including investment, dividend decision, and an introduction to the models and tools used for financial analysis. Offered every fall semester.
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| BUAD4703 | Business Ethics |
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Designed to raise the moral recognition level of students; to provide them with the apparatus to make moral decisions in a business context; to consider ethical problems in advertising, accounting, finance, marketing, and personnel as illuminated by Christian principles. Offered fall semester: odd numbered years.
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| ECON2503 | Survey of Economics |
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The course defines and illustrates practical applications of the five key principles of economics (Opportunity Cost, Marginal Principle, Voluntary Exchange, Diminishing Returns, and Real-Nominal) throughout the course. The course covers both Microeconomic and Macroeconomic disciplines. The course will provide the student with practical economic exposure that will be beneficial to students in future managerial positions. Offered every semester.
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| MGMT4303 | Accounting for Managers |
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The acquisition, analysis, and reporting of financial information are important to the individual manager and the organization. Special attention will be given to the planning and control responsibilities of practicing managers. Individuals should gain confidence in their ability to interpret and use financial information for effective decision-making.
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| MKTG3103 | Principles of Marketing |
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An introduction to the marketing of goods and services in advanced market economics; study of the marketing mix, pricing, distributional activities, consumer behavior, and marketing research. Offered fall smester: odd numbered years.
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| MKTG3143 | Consumer and Market Behavior |
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A study of personal and group behavior patterns in the acquisition of goods and services in the marketing environment. Prerequisite: BUAD 3103.
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| MKTG3243 | Business & Marketing Intelligence S tatistics |
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A practical course designed to teach students how to understand, visualize, and present marketing data. Students will use business intelligence and statistics to support data-driven marketing decision-making. This course will provide students with an understanding of how to craft a presentation sing data to help generate revenue and growth. Offered spring semester: odd numbered years in CAS. Prerequisite: BUAD 3403.
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| MKTG3253 | Digital Marketing Channels |
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Students will delve into major digital advertising and product promotion channels such as, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), and mobile advertising. Lead generation, revenue generation and digital influence will be topics of discussion. Students will develop digital channel campaigns as well as seek certification from the most current and relevant platforms. Offered spring every odd year in CAS.
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| MKTG3263 | Marketing Analysis, Research & Repo rting |
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Marketing Research will help students get to know customers and markets at a deeper level through research design, research projects, data analysis and reporting. Emphasis will be placed on the presentation of findings, insights and recommendations to key stakeholders. Offered spring every odd year in CAS.
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| MKTG3273 | Marketing Automation, CRM & Sales |
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Marketing Automation is the backbone of coordinated, cost-effective marketing campaigns that reach target audiences at the right time with the correct product. This course will introduce the student to major marketing automation platforms, how they work, campaign set-up, campaign Key Performance Indicators (KPIs) and reporting. Offered spring every even year in CAS.
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| MKTG3483 | Advertising, Public Relations & Cus tomer Experience |
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This course combines advertising, public relations and customer experience. Students will create persuasive messages for a variety of marketing channels and platforms. Crisis management and reputation management will also be incorporated as well as the management of overall customer experience. Offered fall every odd year in CAS.
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| MKTG3533 | Brand and Product Management |
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An introduction to advertising and sales promotion including the various communication channels used to spread product information about goods, services and ideas to prospective customers. Offered fall every odd year in CAS.
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| MKTG4113 | International Marketing |
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In an increasingly global economy, digital marketers need to be increasingly aware of the cultural economic and social aspects of marketing around the world. Topics will include cultural dynamics and practices, customs, export logistics, consumer preferences and pricing as part of understanding international marketing strategies. Offered fall every odd year in CAS.
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| MKTG4603 | Social Media Marketing |
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Students will be educated and trained in social media marketing to attract engagement, develop brands, generate revenue, monitor reputations, communicate and generate influence within target audiences. The course will include key performance metrics, platforms and the steps necessary to develop a successful social media campaign. Offered fall every odd year in CAS.
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| MKTG4803 | Content Management |
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Content marketing has become the backbone of digital marketing through engagement, branding, storytelling, lead generation email marketing and numerous other channels. Students will learn how to effectively generate content, measure impact and evaluate content-focused campaigns. Offered fall every odd year in CAS.
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