Digital Marketing
Join the Rapidly-Growing Field of Digital Marketing
Digital marketing is a field that's exploding in popularity and necessity. With your B.S. in Digital Marketing from Mid-America Christian University, you will step into the exciting and growing world of marketing for digital-based audiences.
What Will You Learn in Our Digital Marketing Degree Program?
In your degree program, you will examine many aspects of digital marketing, including major channels such as Search Engine Optimization (SEO), Pay Per Click (PPC) and mobile advertising.Through the life of your degree program, you will compose a portfolio that can immediately be used as you apply for jobs and further your career as a digital marketer.
As part of your coursework, you will also receive certification in Google Ads, Bing Ads, Facebook and Instagram Advertising, Marketo, Salesforce and Google Analytics. In addition to proficiency in digital platforms, you will gain expertise in customer relations so that you exit the program able to identify what customers actually need, enabling you to focus on the right crowd. You will be trained in noticing anomalies and trends in data, allowing you to market strategically and with a purpose.
Why Choose MACU?
Mid-America Christian University strives to prepare students for their future career paths by providing an accredited, affordable education that is grounded in biblical principles.
With a low student-professor ratio that allows for a truly personalized experience, knowledgeable professors who are professionals in their field and a vibrant campus community that includes both residential and commuting students, MACU provides a truly special college experience. In addition to growing your knowledge base in preparation for your future career, you will experience spiritual growth through a close-knit Christian community, chapel services, devotionals, clubs and more.