Marketing
Bachelor of Science
Mid-America Christian University’s Bachelor of Science in Marketing equips students with a strong foundation in marketing strategy, consumer behavior, brand management, digital media, data analytics, and market research. Emphasizing both traditional and emerging marketing practices, the program prepares students to create value for organizations across diverse industries. Students will gain practical experience with tools and technologies used in modern marketing while developing critical thinking, communication, and analytical skills. This degree also provides a pathway to graduate studies in marketing, business, or related fields.
EXPLORE THE MARKETING DEGREE
Offered both online and on-campus in Oklahoma City, this accredited program provides flexibility to accommodate diverse learning preferences. MACU’s curriculum emphasizes practical application and is taught by instructors with real-world experience, ensuring that students are well-prepared to implement and measure effective marketing strategies in various industries.
Program Options
- Choose from a 16-week, traditional college experience or accelerated evening or online classes
Careers
- Branding Specialist
- Content Manager
- Copywriter
- Email Marketing Specialist
- Marketing Analyst
- Marketing Data Analyst
- Market Research Specialist
- Public Relations Specialist
- SEO Specialist
- SEM Specialist
- Social Media Manager
Why Choose A BS in Marketing?
This degree equips students with a comprehensive understanding of marketing principles and practices across traditional and digital platforms. You’ll learn how to create compelling campaigns, interpret data-driven insights, and develop strategies that drive measurable results.
Key Learning Areas:
- Marketing Strategy & Brand Management: Learn to craft brand narratives and long-term marketing plans that build brand equity.
- Consumer Behavior: Understand what influences purchasing decisions and how to ethically influence them.
- Digital Marketing & Media: Gain hands-on experience with digital tools, social media campaigns, SEO, PPC, and content marketing.
- Market Research & Data Analytics: Master the use of data to uncover trends, segment markets, and evaluate performance.
- Communication & Critical Thinking: Build persuasive communication skills and analytical abilities needed in every marketing role.
THE PLACE TO BE
Mid-America Christian University is more than a campus—it’s a community where purpose and passion collide. Nestled in Oklahoma City, MACU offers a Christ-centered education that goes beyond the classroom, empowering students to grow academically, spiritually, and professionally.
With small class sizes, personalized attention, and innovative degree programs designed for real-world impact, MACU is the place where dreams take root and thrive. Whether you’re engaging in vibrant campus life or pursuing a flexible online program, you’ll find a supportive environment dedicated to helping you discover your calling and make a difference in the world. At MACU, you’re not just earning a degree—you’re shaping your future.
Meet our marketing Faculty
Lisa bell
Associate Professor
Ready to Get Started?
Ready to take the next step toward your future at MACU? Start your journey today by applying online or scheduling a campus visit to experience our welcoming community firsthand. Whether you’re exploring programs or ready to enroll, we’re here to help you every step of the way. Your path to purpose starts now!