Bachelor of Science, Digital Marketing

Bachelor of Science, Digital Marketing

Digital Marketing Career Opportunities

  • Branding Specialist
  • Content Manager
  • Email Marketing Specialist
  • Marketing Analyst
  • Marketing Data Analyst
  • Market Research Specialist
  • Search Engine Optimization Specialist
  • Search Engine Marketing Specialist
  • Social Media Manager

Access In-Demand Careers With a Bachelor’s in Digital Marketing

If you’re considering a digital marketing degree, Mid-America Christian University (MACU) can help you enter the rapidly evolving field of online marketing with plenty of advantages. Whether you choose to study online or on campus, your digital marketing classes will be relevant and taught by qualified instructors with real-world experience.

A Bachelor’s in Digital Marketing continues to be the best approach to career advancement in the field of marketing. According to a recent salary survey from the National Association of Colleges and Employers (NACE), marketers with a bachelor’s degree earn a median annual salary of $54,500 in comparison to $40,000 for those with an associate’s degree. In the U.S., employment across all types of business and financial operations is projected to grow eight percent between 2020 and 2030, adding more than 750,000 jobs. The growing use of data, marketing technology (martech), market research, and related information has already led to a demand for those who can evaluate, implement, and measure marketing strategies, particularly online.

Through MACU’s digital marketing major, not only will you learn specialized skills—such as search engine optimization (SEO), search engine marketing (SEM), data analytics, market analysis, social media management, marketing automation, and more—you’ll also gain business knowledge in other critical areas, including market economics, consumer behavior, accounting, and business finance. As part of your coursework, you will be prepared to receive certification in Google Ads, Bing Ads, Meta Ads Manager, Marketo, Salesforce and Google Analytics.

Make your Digital Marketing degree stand out with an optional concentration in Christian Ministries.

A concentration in Digital Marketing is also available as part of our Bachelor’s of Business Administration (BBA) or our Bachelor of Science in Management & Ethics programs.

Get a Digital Marketing Degree Online

MACU’s accredited, accelerated digital marketing degree is offered online and designed especially for busy adult students. With the university’s prior learning credits, you can earn up to 30 credits for a wide range of eligible life experiences, including on-the-job and vocational learning, ministry, volunteering and community service, and travel. These credits will help you reduce program costs and the time it takes to complete your degree. Veterans and active members of the military can also earn credits for their training.

Additional ways MACU’s online marketing degree sets you up for success:

  • Each class is just five weeks long, so you can focus on one course, one professor, and one set of assignments at a time.
  • We require minimal upfront fees and offer free placement testing and a well-established orientation to online learning.
  • Our classes are small, and our student services and tutoring teams are available every step of the way.
  • We focus on the development of community and growth for the whole person.

Connect & Explore as You Earn a Bachelor’s in Digital Marketing

The field of marketing is an ideal place to begin a career in business, and MACU’s campus is the ideal place to earn an online marketing bachelor’s degree. As a private, faith-based university located in Oklahoma City, Okla., we strive to balance career exploration, four-year degree completion, and small-campus and big-city life.

At MACU, students enjoy the best of both worlds: living in place where Christian community is encouraged and safety is a priority with access to a growing, diverse city with a population of more than 640,000 and thriving job market. Activities in the city include national sports teams, vibrant downtown shopping and eateries, and outdoor adventures that range from hiking to whitewater rafting. 

Additional advantages of an on-campus degree program at MACU include:

  • Affordable, streamlined degree completion
  • Low faculty-to-student ratio
  • Support services, including tutoring, so students can thrive
  • Recreational, academic, and faith-based activities and groups
  • Competitive sports and esports teams

Integrate Marketing and Ethics at MACU

At MACU, we emphasize education that effectively integrates a Christian faith-based worldview and stimulating, purpose-driven studies that are grounded in biblical principles. That’s why our curriculum stresses an ethical marketing philosophy, such as the importance of honest, trustworthy advertising and working to not only deliver a return on investment, but also to ensure morally sound decisions.

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Major Courses

COMM 3533

Public Relations, Advertising, and Brand Management

Students will oversee the implementation of the public relations campaign components designed in COMM 3433. Elements of the campaign will be assigned to students in other relevant courses. The COMM 3533 student will be responsible for establishing timelines, working with other students who are engaged in implementing the campaign components, maintaining communication with the client, and generally overseeing the progress of the campaign.

MATH 3703

Introduction to Statistics

The course is a complete introduction to basic statistics as a method of analysis. Statistics is a powerful tool that is used in the business world and in the behavioral science area extensively. This course will provide the student with a working knowledge of statistical terms and formulas. The student will use Microsoft Excel as the medium technology throughout the course. Microsoft Excel spreadsheet program is required for this course.

MKTG 3103

Principles of Marketing

An introduction to the marketing of goods and services in advanced market economics; study of the marketing mix, pricing, distributional activities, consumer behavior, and marketing research.

MKTG 3143*

Consumer and Market Behavior

A study of personal and group behavior patterns in the acquisition of goods and services in the marketing environment.

MKTG 3143*

Digital Marketing Channels

Students will delve into major digital advertising and product promotion channels such as, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), and mobile advertising. Lead generation, revenue generation and digital influence will be topics of discussion. Students will develop digital channel campaigns as well as seek certification from the most current and relevant platforms.

MKTG 3263

Marketing Analysis, Research & Reporting

Marketing Research will help students get to know customers and markets at a deeper level through research design, research projects, data analysis and reporting. Emphasis will be placed on the presentation of findings,
insights and recommendations to key stakeholders.

MKTG 3273

Marketing Automation, CRM, & Sales

Marketing Automation is the backbone of coordinated, cost-effective marketing campaigns that reach target audiences at the right time with the correct product. This course will introduce the student to major marketing
automation platforms, how they work, campaign set-up, campaign Key Performance Indicators (KPIs) and reporting.

MKTG 3533*

Brand and Product Management

An introduction to advertising and sales promotion including the various communication channels used to spread product information about goods, services and ideas to prospective customers.

MKTG 3713*

Services Marketing

This course focuses on the distinctive problems and characteristics of marketing in service
organizations. Students will learn how to manage customer expectations, discover service design processes, and receive hands-on experience by setting up a service and learning how to deal with
obstacles and changes as they develop.

MKTG 4113*

International Marketing

In an increasingly global economy, digital marketers need a global perspective to better respond to international opportunities. Topics include an overview of cultural, social, ethical, legal, and political environments. Special emphasis on global distribution, pricing, promotion, sales, international market entry, social responsibility, market planning and strategy.

MKTG 4603*

Social Media Marketing

Students will be educated and trained in social media marketing to attract engagement, develop brands, generate revenue, monitor reputations, communicate and generate influence within target audiences. The course will include key performance metrics, platforms and the steps necessary to develop a successful social media campaign

MKTG 4803

Content Management

Content marketing has become the backbone of digital marketing through engagement, branding, storytelling, lead generation email marketing and numerous other channels. Students will learn how to effectively generate content, measure impact and evaluate content-focused campaigns.

*Courses are required for an optional concentration in Digital Marketing in one of the following Bachelor’s degree programs: