Bachelor of Business Administration, Digital Marketing

Digital Marketing Career Opportunities

  • Branding Specialist
  • Content Manager
  • Email Marketing Specialist
  • Marketing Analyst
  • Marketing Data Analyst
  • Market Research Specialist
  • Search Engine Optimization Specialist
  • Search Engine Marketing Specialist
  • Social Media Manager

Access In-Demand Careers With a Bachelor’s in Digital Marketing

If you’re considering a digital marketing degree, Mid-America Christian University (MACU) can help you enter the rapidly evolving field of online marketing with plenty of advantages. Whether you choose to study online or on campus, your digital marketing classes will be relevant and taught by qualified instructors with real-world experience.

A Bachelor’s in Digital Marketing continues to be the best approach to career advancement in the field of marketing. According to a recent salary survey from the National Association of Colleges and Employers (NACE), marketers with a bachelor’s degree earn a median annual salary of $54,500 in comparison to $40,000 for those with an associate’s degree. In the U.S., employment across all types of business and financial operations is projected to grow eight percent between 2020 and 2030, adding more than 750,000 jobs. The growing use of data, marketing technology (martech), market research, and related information has already led to a demand for those who can evaluate, implement, and measure marketing strategies, particularly online.

Through MACU’s digital marketing major, not only will you learn specialized skills—such as search engine optimization (SEO), search engine marketing (SEM), data analytics, market analysis, social media management, marketing automation, and more—you’ll also gain business knowledge in other critical areas, including market economics, consumer behavior, accounting, and business finance. As part of your coursework, you will be prepared to receive certification in Google Ads, Bing Ads, Meta Ads Manager, Marketo, Salesforce and Google Analytics.

MACU’s Bachelor’s in Digital Marketing was named one of TechGuide‘s best Digital Marketing degrees in the country for 2024. TechGuide highlighted the MACU program’s quality and unwavering commitment to academic excellence, utilizing data from the National Center for Education Statistics, including IPEDS and the College Navigator. MACU was lauded for tuition, student-to-faculty ratio, admission and graduation rates, and alumni success.

Get a Digital Marketing Degree Online

MACU’s accredited, accelerated digital marketing degree is offered online and designed especially for busy adult students. With the university’s prior learning credits, you can earn up to 30 credits for a wide range of eligible life experiences, including on-the-job and vocational learning, ministry, volunteering and community service, and travel. These credits will help you reduce program costs and the time it takes to complete your degree. Veterans and active members of the military can also earn credits for their training.

Additional ways MACU’s online marketing degree sets you up for success:

  • Each class is just five weeks long, so you can focus on one course, one professor, and one set of assignments at a time.
  • We require minimal upfront fees and offer free placement testing and a well-established orientation to online learning.
  • Our classes are small, and our student services and tutoring teams are available every step of the way.
  • We focus on the development of community and growth for the whole person.

As you prepare to begin your degree at MACU, our enrollment counselors are ready to assist you. Please take a look at this downloadable degree sheet, featuring an overview of MACU’s Digital Marketing degree program. Don’t hesitate to reach out by emailing [email protected] or calling 888-888-2341 if you have any questions.

Connect & Explore as You Earn a Bachelor’s in Digital Marketing

The field of marketing is an ideal place to begin a career in business, and MACU’s campus is the ideal place to earn an online marketing bachelor’s degree. As a private, faith-based university located in Oklahoma City, Okla., we strive to balance career exploration, four-year degree completion, and small-campus and big-city life.

At MACU, students enjoy the best of both worlds: living in place where Christian community is encouraged and safety is a priority with access to a growing, diverse city with a population of more than 640,000 and thriving job market. Activities in the city include national sports teams, vibrant downtown shopping and eateries, and outdoor adventures that range from hiking to whitewater rafting. 

Additional advantages of an on-campus degree program at MACU include:

  • Affordable, streamlined degree completion
  • Low faculty-to-student ratio
  • Support services, including tutoring, so students can thrive
  • Recreational, academic, and faith-based activities and groups
  • Competitive sports and esports teams

Integrate Marketing and Ethics at MACU

At MACU, we emphasize education that effectively integrates a Christian faith-based worldview and stimulating, purpose-driven studies that are grounded in biblical principles. That’s why our curriculum stresses an ethical marketing philosophy, such as the importance of honest, trustworthy advertising and working to not only deliver a return on investment, but also to ensure morally sound decisions.

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Major Courses

MKTG 3103

Principles of Marketing

An introduction to the marketing of goods and services in advanced market economics; study of the marketing mix, pricing, distributional activities, consumer behavior, and marketing research.

MKTG 3143

Consumer and Market Behavior

A study of personal and group behavior patterns in the acquisition of goods and services in the marketing environment.

MKTG 3243

Marketing Analytics

This course focuses on analytics utilized specifically by digital marketers to give students the expertise to initiate, participate in, manage, and evaluate marketing analytics. Students will have an opportunity to apply principles and practices of data collection and analysis by performing A/B testing and web analytics, requiring them to make critical marketing analytic decisions. 

MKTG 3253

Digital Marketing Channels

Students will delve into major digital advertising and product promotion channels such as, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), and mobile advertising. Lead generation, revenue generation and digital influence will be topics of discussion. Students will develop digital channel campaigns as well as seek certification from the most current and relevant platforms.

MKTG 3263

Marketing Research & Reporting

Marketing Research will help students get to know customers and markets at a deeper level through research design, research projects, data analysis and reporting. Emphasis will be placed on the presentation of findings,
insights and recommendations to key stakeholders.

MKTG 3273

Professional Selling in Marketing

Professional Selling goes beyond sales by teaching students how to strategically manage customers through CRM (Customer Relationship Management) analytics and by managing the salesperson’s own performance through KPIs (Key Performance Indicators). It will also focus on day-to-day salesperson operations such as planning and setting goals, how to use prospecting methods such as phone calls, video emails, and social media, and creating product proposals. It comes complete circle with teaching students how to meet customers’ needs through asking effective questions, resolving concerns, and creating individualized value. As well as, negotiating effectively, close deals, and manage customers post-purchase through account management.

MKTG 3533

Brand and Product Management

An introduction to advertising and sales promotion including the various communication channels used to spread product information about goods, services and ideas to prospective customers.

MKTG 3713

Services Marketing

This course focuses on the distinctive problems and characteristics of marketing in service
organizations. Students will learn how to manage customer expectations, discover service design processes, and receive hands-on experience by setting up a service and learning how to deal with
obstacles and changes as they develop.

MKTG 4113

International Marketing

In an increasingly global economy, digital marketers need a global perspective to better respond to international opportunities. Topics include an overview of cultural, social, ethical, legal, and political environments. Special emphasis on global distribution, pricing, promotion, sales, international market entry, social responsibility, market planning and strategy.

MKTG 4603

Social Media Marketing

Students will be educated and trained in social media marketing to attract engagement, develop brands, generate revenue, monitor reputations, communicate and generate influence within target audiences. The course will include key performance metrics, platforms and the steps necessary to develop a successful social media campaign

MKTG 4803

Content Marketing

Content marketing has become the backbone of digital marketing through engagement, branding, storytelling, lead generation email marketing and numerous other channels. Students will learn how to effectively generate content, measure impact and evaluate content-focused campaigns.