Marketing
Bachelor of Science
Mid-America Christian University’s Bachelor of Science in Marketing equips students with a strong foundation in marketing strategy, consumer behavior, brand management, digital media, data analytics, and market research. Emphasizing both traditional and emerging marketing practices, the program prepares students to create value for organizations across diverse industries. Students will gain practical experience with tools and technologies used in modern marketing while developing critical thinking, communication, and analytical skills. This degree also provides a pathway to graduate studies in marketing, business, or related fields.
EXPLORE THE MARKETING DEGREE
Offered both online and on-campus in Oklahoma City, this accredited program provides flexibility to accommodate diverse learning preferences. MACU’s curriculum emphasizes practical application and is taught by instructors with real-world experience, ensuring that students are well-prepared to implement and measure effective marketing strategies in various industries.
Program Options
- Choose from a 16-week, traditional college experience or accelerated evening or online classes
- Programs designated as on-ground may include online or hybrid course requirements as determined by curriculum and scheduling needs.
Careers
- Branding Specialist
- Content Manager
- Copywriter
- Email Marketing Specialist
- Marketing Analyst
- Marketing Data Analyst
- Market Research Specialist
- Public Relations Specialist
- SEO Specialist
- SEM Specialist
- Social Media Manager
Why Choose A BS in Marketing?
This degree equips students with a comprehensive understanding of marketing principles and practices across traditional and digital platforms. You’ll learn how to create compelling campaigns, interpret data-driven insights, and develop strategies that drive measurable results.
Key Learning Areas:
- Marketing Strategy & Brand Management: Learn to craft brand narratives and long-term marketing plans that build brand equity.
- Consumer Behavior: Understand what influences purchasing decisions and how to ethically influence them.
- Digital Marketing & Media: Gain hands-on experience with digital tools, social media campaigns, SEO, PPC, and content marketing.
- Market Research & Data Analytics: Master the use of data to uncover trends, segment markets, and evaluate performance.
- Communication & Critical Thinking: Build persuasive communication skills and analytical abilities needed in every marketing role.
Bachelor’s in Marketing Curriculum
MACU Bachelor’s in Management students complete coursework in marketing strategy, consumer behavior, brand management, digital media, data analytics, and market research, preparing them to create value for organizations across diverse industries.
Students in the Management degree program are required to complete 46 credit hours of university core coursework, 57 hours of major core coursework, and 17 hours of electives, for a total of 120 required credit hours.
University Core Course Subject Requirements
The 46 credit hours of university core courses cover topics in areas including:
- Bible/Theology
- Communication
- U.S. History and Government
- Science
- Mathematics
- Social Sciences
- Humanities
Marketing Major Course Requirements
The 47 credit hours of major core courses include the following:
- BUAD 1103 Introduction to Business
- BUAD 2113 Business Software Applications
- BUAD 2503 Business and Professional Comm
- MGMT 2303 Management Principles
- +MKTG 2273 Marketing Principles
- ECON 2503 Survey of Economics
- BUAD 3323 Legal Environment of Business
- +ACCN 2103 Accounting I: Financial Accounting
- ACCN 2203 Accounting II: Managerial Acctg
- OR MGMT 4303 Accounting for Managers
- BUAD 3353 Global Business and Ethics
- MGMT 3113 Management Information Systems
- MKTG 4253 Marketing Analytics
- FINC 3403 Business Finance
- MKTG 3143 Consumer Behavior
- MKTG 3273 Professional Selling
- MKTG 3253 Digital Marketing
- MKTG 4233 Marketing Research Essentials
- MKTG 4533 Brand Management & Strategy
- ^MKTG 4843 Integrated Marketing Communications
+ Prerequisite
^ Capstone course and should always be last in the program
Explore the Degree Plan and Academic Catalog for more information.
Tuition and Financial Aid
MACU prioritizes affordability in its undergraduate programs. All students also may apply for financial aid.
Traditional
$864 per credit hour
Online/Evening Accelerated
$455 per credit hour (lower division courses)
$499 per credit hour (upper division courses)
Learn more about costs and fees and financial aid at MACU.
Admission Requirements
Applicants to MACU’s programs must submit the following materials:
- A completed application
- Any college transcripts
- High school transcripts (for those with fewer than 24 transfer credits)
- ACT or SAT scores (for those with fewer than 24 transfer credits)
With MACU’s transfer-friendly policies and opportunities to obtain credits for prior learning (such as work experience, military training, or certifications), students may be able to earn their Bachelor’s in Marketing degree in less time.
THE PLACE TO BE
Mid-America Christian University is more than a campus—it’s a community where purpose and passion collide. Nestled in Oklahoma City, MACU offers a Christ-centered education that goes beyond the classroom, empowering students to grow academically, spiritually, and professionally.
With small class sizes, personalized attention, and innovative degree programs designed for real-world impact, MACU is the place where dreams take root and thrive. Whether you’re engaging in vibrant campus life or pursuing a flexible online program, you’ll find a supportive environment dedicated to helping you discover your calling and make a difference in the world. At MACU, you’re not just earning a degree—you’re shaping your future.
Meet our marketing Faculty
Lisa bell
Associate Professor
Ready to Get Started?
Ready to take the next step toward your future at MACU? Start your journey today by applying online or scheduling a campus visit to experience our welcoming community firsthand. Whether you’re exploring programs or ready to enroll, we’re here to help you every step of the way. Your path to purpose starts now!