Bachelor of Science, Communication, Media, and Ethics

Bachelor of Science, Communication, Media, and Ethics

Communication Career Opportunities

  • Advertising Creative
  • Brand Manager
  • Broadcaster
  • Content Creator
  • Editor
  • Freelance Writer or Journalist
  • Marketing Specialist
  • Podcaster or Webcaster
  • Public Relations or Social Media Specialist
  • Speech Writer
  • Technical Writer

A Communications Degree That Opens Career Doors You May Have Never Considered

A communication degree could be the starting point that lands you a career you can’t even imagine today. That’s because communication is a skill valued across every industry and at every job level. It’s also a necessary part of the growth of every profession. Direct growth within the communication and media fields is expected to be 14 percent during the next decade as the demand for communication specialists continues to rise. 

At Mid-America Christian University (MACU), the communications degree consists of a three-tiered program divided into media studies, public relations, and social media. Students learn the skills needed to master emerging communication channels to ensure their words stand out on crowded platforms. The program reaches beyond the theoretical. Practical applications include the ongoing creation of a digital portfolio of work. Graduates have the skills required to write for websites, blogs, advertising agencies, and PR firms among the thousands of options open to communication degree holders.

Communication is also available as a concentration as part of either a Bachelor of Business Administration (BBA) or a Bachelor of Science in Management & Ethics.

A BS in Communications Degree Completed Online Is a Natural Fit

Online learning is not new to MACU. It’s been a part of the university since 2008. Your degree is earned one five-week course at a time, taken in consecutive order. It’s a simple step-by-step program that can fit into any busy schedule.

When you consider the volume of communication taking place online in the world today, it seems only fitting that your degree in communication revolves around online courses designed to propel you forward in a growing field. You’ll gain an understanding of and confidence in the rapidly changing communication landscape, from digital writing to social media management. The goal is a methodical, forward momentum on your career path.

Here’s how MACU saves you money and helps you complete your degree faster online:

  • Earn as many as 30 credits for life experience
  • Apply your military service and training as course credits
  • Free placement testing
  • Student services and tutoring available every step of the way
  • Upfront costs are minimal, including no initial book fees

Prep for Wide Range of Careers with On-campus Bachelor’s Degree in Communication

The demand for those who excel at communication is universal. Regardless of what career path lies ahead, MACU’s BS in Communication, Media, and Ethics is a launchpad toward success. The work students do on this degree is only enhanced by the social opportunities on campus, from sports to faith-based clubs and groups. Add in a caring faculty team and the scene is set for growth, both intellectual and spiritual.

And it all takes place in the heart of Oklahoma City with its strong job market and a strong Christian community. Activities in the city include national sports teams, vibrant downtown shopping and eateries, and outdoor adventures that range from hiking to whitewater rafting. 

Additional advantages of an on-campus degree program at MACU include:

  • A streamlined degree completion plan that’s affordable
  • Low faculty-to-student ratio
  • A campus that values safety and security
  • Support services, including tutoring, so students can thrive
  • Recreational, academic, and faith-based activities and groups
  • Competitive sports and esports teams

A Communications Degree with Ethics at Its Core

We live in a world where communication is valued but treated with a great deal of skepticism. What better way to move forward with your communication career goals than with a Christ-centered degree giving you the ethical edge employers are seeking.

MACU programs, both online and on-campus, create leaders with strength of character as well as intellect. Dedication to Christ shines through in all our coursework, in our instructors, and in our student body.

MACU is accredited through the Higher Learning Commission (HLC) of the North Central Association of Colleges and Schools (NCA). 

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Courses

  • COMM2113

    Media, Culture, and Social Influence

    Media Culture and Social Influence is designed to work as a soft entry into the field of Communication Studies and the sub- discipline of Media Studies. Students will be exposed to a combination of sharp but reader-friendly scholarly readings and shorter digital journalism analyses. The course creates a series of recommended-to- required media screenings that flow in conjunction with readings, course notes and video lectures. Screenings and reflection assignments will deepen awareness and exposure to varying social, cultural, and political themes embedded in all media. This course is designed as an applied companion course with Digital Media Literacy.

  • COMM2123

    Introduction to Computer Mediated Communication

    Introduction to Computer Mediated Communication (or CMC) will immerse students in a deeper understanding of the practical, professional, and scholarly uses and approaches to understanding how communication not only functions but also continually evolves in an increasingly digitized world. Courses will explore theoretical foundations in CMC, with discussions and assignments bent toward applying knowledge of CMC toward corporate and social situations.

  • COMM2143

    Digital Media Literacy

    Digital Media Literacy offers a foundational introduction into better understanding how mass medias and mediums create, disseminate, and even manipulate knowledge and information, for good and for ill. Students will engage a survey of broad readings designs to deepen visual, cultural, and linguistic “literacy” as a method for better understanding how the Internet and digital cultures function to shape communication. Assignments and readings intentionally reflect the messy nature of contemporary media, and students will gain access and exposure to a wide spectrum that combines digital journalism with scholarly publication.

  • COMM2803

    Writing for Mass and Social Media

    Writing for Mass and Social Media provides a survey course where students will learn about, discern between and practice a number of writing styles for competing types of mass communication and social media organizations. Assignments and discussions will seek to emulate varying forms of mass communication, including traditional print, digital journalism, copywriting, copyediting, social media press releases, and other relevant or evolving practices of written communication.

  • COMM3213

    Organizational and Professional Communication

    Organizational and Professional Communication combines two previously distinct courses in a way that synthesizes the interconnectivity between their core themes. Students will study patterns and strategies that shape organizations as well as survey dynamic case studies that explore how various companies navigate and work through crises.

  • COMM3233

    Media Law and Ethics

    Media Law and Ethics is an increasingly vital area for individuals communicating online. The Internet creates a blurred distinction between concepts like “freedom of speech” or intellectual property rights, and students will work to gain greater awareness of the legalities and copyright, liability, and the possible moral boundaries professionals and novice communicators must navigate daily.

  • COMM3433

    Media Studies in Research and Design

    Media Studies in Research and Design blends introductory concepts relating to theoretical and methodological practices in Media and Communication. Students will be exposed to rigorous readings and ideas in order to shape an understanding of Media Studies as a discipline that also extends into professional experience. Media theories and methods will equip and prepare students to understand the roles media play in shaping the culture and practice of everyday life.

  • COMM3533

    Public Relations, Advertising, and Brand Management

    Public Relations, Advertising, and Brand Management mirrors the real-world by providing a combined survey course into these intertwined and often indistinguishable areas of mass media communication. Students will gain exposure to real-world concepts and organizational case studies, and also practice synthesizing projects and discussions that integrate contemporary mediated brand management.

  • COMM4413

    Communication and Cultural Change

    This course aligns the history of media with advanced theory and methods training through the lens of the television medium. As America (and the world) has shifted toward a visual culture as a way of identifying, understanding and communicating, television has served as the benchmark medium that unites audiences and publics. Students will learn about the evolution of all media through strategic focus on a single dominant thread in TV. This course requires numerous screenings of historical and contemporary content, from scripted TV dramas to commercials and documentaries. Communication and Cultural Change will inform and educate alongside entertaining, which will ultimately provide insights into how students can increase communication competency by code-switching from passive to active audiences.

  • COMM4513

    Digital Persuasion in the Social Media Age

    This course will examine emerging communication methods and messages applied in our digital age and their impact on society. Students will be exposed to relevant theories (rhetoric, semiotics, etc.) and apply them to the interpretation and analysis of current social, cultural, and political campaigns. Social media platforms, communication approaches and styles, viral marketing communication campaign strategies, and the “fake news” phenomenon will be examined. The course will also look at the definition and nature of leadership (heads of states, corporations, entrepreneurs), and the critical responsibilities of communicating vision and mission through strategic social media presence.

  • COMM4603

    Creating Social Media Presence and Cultural Movements

    Creating Social Media Presence and Cultural Movements provides a top-tier transitional course that readies students for the expectations of the professional world. Course readings will train students to develop strong investigative writing skills, including interview protocols and synthesis reports. The course will then challenge students to apply qualitative and ethnographic training through executing interviews with PR, marketing, and social media-focused professionals. Ultimately, students will gain traction and experience that prepares accurate expectations for the contemporary job market and the increasing role(s) social media identity and brand management play in the global economy.

  • COMM4803

    Media Stud, PR, Soc Media Capstone

    This capstone course is designed to serve as the culmination of progress made over the course of the Communication, Media, and Ethics degree. In an effort to demonstrate mastery, students will pull from previous readings, experiences, conversations, and even work projects to put together a final project in their area of expertise. The course functions to elevate student flexibility and synthesis of key ideas, theories, concepts, and passions. The final project ideally emulates a digital portfolio that will showcase students’ convergent mental/physical/digital labor while creating new expectations for professional work in the digital age. Prerequisite: COMM 2000s & 3000s, Senior Standing or Chair/Program Director Approval