Bachelor of Science in Communication, Media and Ethics

Stay Ahead of the Trends with a Communication, Media and Ethics Degree from MACU

Communication is everywhere — but strong, efficient communication skills are hard to come by. According to the National Association of College and Employers’ Job Outlook 2016, the most important candidate quality is effective verbal communication.

Whether you are interacting with vendors, upper management, the public or the media, dynamic communication skills are crucial to success in many career fields.

The B.S. in Communication, Media and Ethics equips students with the necessary tools of online engagement in an increasingly digital personal and professional world. Through a three-tiered program that is divided into media studies, public relations and social media, students will come to appreciate the overlapping and even contradictory procedures and practices that go into media production and consumption. This is the framework that ultimately creates culture and its social persuasion on societies.

Courses examine aspects of media in theory and practice, digital media literacy, communication practices and principles applicable to spreadable media and convergence cultures. A digital portfolio is compiled through the life of the degree program, which will help develop students’ virtual footprint in a healthy and ethical way.

Why Choose a Communication, Media and Ethics degree from MACU?

Students will practice media criticism and technical writing and improve critical thinking through writing and processing information. Real-world professionals working in various communications fields will interact with students through in-class and video discussions. Graduates from MACU’s Communication, Media and Ethics degree program will develop proficient digital media literacy and strong oral, written and digital skills. Passive media consumers will shift to become active content creators.

For students who are undecided on their field of study, the Communication, Media and Ethics degree is a popular choice because effective communication is integral to any workplace. The MACU difference means students will feel like they’re part of the family and that they truly know their instructors and classmates, even in an online setting. Our dedication to Christ is apparent in all of our degree programs, with biblical principles woven into lessons. Your instructors are available for you in-person and through email or video chat.

There are many challenging, exciting and rewarding career opportunities for graduates of Mid-America Christian University’s accredited Communication, Media and Ethics degree program. In fact, “strong communication skills” are consistently ranked as one of the top desires among contemporary employers.

Through mastery of social media management and digital writing, students will be prepared to write for and communicate across platforms such as traditional print, websites, blogs, journals, web hosting, podcasts and social media.

Career Opportunities Available to Communications Professionals

  • Advertising creative
  • Brand manager
  • Communication strategist
  • Content creator
  • Digital journalist
  • Digital storyteller
  • Government official
  • Higher education staff member
  • Marketing specialist
  • Podcaster
  • Print journalist
  • Public relations specialist
  • Social media content manager
  • Speech writer
  • Technical writer
  • Webcaster

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Code Course
COMM2113 Media, Culture, and Social Influence
Media Culture and Social Influence is designed to work as a soft entry into the field of Communication Studies and the sub- discipline of Media Studies. Students will be exposed to a combination of sharp but reader-friendly scholarly readings and shorter digital journalism analyses. The course creates a series of recommended-to- required media screenings that flow in conjunction with readings, course notes and video lectures. Screenings and reflection assignments will deepen awareness and exposure to varying social, cultural, and political themes embedded in all media. This course is designed as an applied companion course with Digital Media Literacy.
COMM2213 Introduction to Public Relations
This course takes a contemporary look at the integrated world and functions of public relations, one of the fastest-growing career fields in our global information society. Through class discussion and case studies, the course will explore the essential practices of public relations including: writing for print, electronic, and social media; workplace communication. An introduction to PR databases such as Bacons, MediaMap, and Lexis-Nexis will also be included.
COMM2803 Writing for Mass and Social Media
Writing for Mass and Social Media provides a survey course where students will learn about, discern between and practice a number of writing styles for competing types of mass communication and social media organizations. Assignments and discussions will seek to emulate varying forms of mass communication, including traditional print, digital journalism, copywriting, copyediting, social media press releases, and other relevant or evolving practices of written communication.
COMM3213 Organizational and Professional Communication
Organizational and Professional Communication combines two previously distinct courses in a way that synthesizes the interconnectivity between their core themes. Students will study patterns and strategies that shape organizations as well as survey dynamic case studies that explore how various companies navigate and work through crises.
COMM3233 Media Law and Ethics
Media Law and Ethics is an increasingly vital area for individuals communicating online. The Internet creates a blurred distinction between concepts like “freedom of speech” or “intellectual property rights”, and students will work to gain greater awareness of the legalities and copyright, liability, and the possible moral boundaries professionals and novice communicators must navigate daily.
COMM3433 Media Studies in Research and Design
Media Studies in Research and Design blends introductory concepts relating to theoretical and methodological practices in Media and Communication. Students will be exposed to rigorous readings and ideas in order to shape an understanding of Media Studies as a discipline that also extends into professional experience. Media theories and methods will equip and prepare students to understand the roles media play in shaping the culture and practice of everyday life.
COMM3533 Public Relations, Advertising, and Brand Management
Public Relations, Advertising, and Brand Management mirrors the real-world by providing a combined survey course into these intertwined and often indistinguishable areas of mass media communication. Students will gain exposure to real-world concepts and organizational case studies, and also practice synthesizing projects and discussions that integrate contemporary mediated brand management.
COMM3603 Mass Communication Perspectives
Mass Communication Perspectives provides a pivotal survey of the history of mass communication as an evolution of medias, mediums and our understandings of each. The goal of this course is explore media structures, organizations, content, effects, and much more. Through this course, students will become better equipped to understand the range of professions, positions, and perspectives that accompany a vocation relating to the media industry.
COMM3613 Intercultural and Cyber-cultural Communication
The rise of digital communication has made it possible for companies and organizations to form partnerships worldwide. This course examines the theories and provides essential skills for effective communication between individuals or groups from different cultures. Students will learn to think and communicate in global contexts and learn to appreciate and respect cultural differences. Experts in the field will address how people and organizations from diverse communities can work together effectively. Special consideration will be given to recognizing and evaluating the behavioral, communicative, political, religious, and ethical issues.
COMM3903 Intergrated Mktg & PR
This course goes deeper into the functions of public relations and marketing to match the synergistic nature of branding in the age of social media. Curriculum content will explore tensions between internal versus external marketing, public and private stakeholders, weighing versus managing public opinion (and backlash), corporate reputation and brand identity, processes and methods of group work and production design, copywriting, pitch sessions, spreadable media campaigns, and more. Ultimately, students will gain greater understanding of the dynamic requirements necessary to launch and maintain a successful message strategy in the digital age.
COMM4413 Communication and Cultural Change
This course aligns the history of media with advanced theory and methods training through the lens of the television medium. As America (and the world) has shifted toward a visual culture as a way of identifying, understanding and communicating, television has served as the benchmark medium that unites audiences and publics. Students will learn about the evolution of all media through strategic focus on a single dominant thread in TV. This course requires numerous screenings of historical and contemporary content, from scripted TV dramas to commercials and documentaries. Communication and Cultural Change will inform and educate alongside entertaining, which will ultimately provide insights into how students can increase communication competency by code-switching from passive to active audiences.
COMM4513 Digital Persuasion in the Social Media Age
This course will examine emerging communication methods and messages applied in our digital age and their impact on society. Students will be exposed to relevant theories (rhetoric, semiotics, etc.) and apply them to the interpretation and analysis of current social, cultural, and political campaigns. Social media platforms, communication approaches and styles, viral marketing communication campaign strategies, and the “fake news” phenomenon will be examined. The course will also look at the definition and nature of leadership (heads of states, corporations, entrepreneurs), and the critical responsibilities of communicating vision and mission through strategic social media presence.
COMM4533 Communication Research and Presentation
Students will utilize a variety of tools to measure the effectiveness of the public relations campaign implements in COMM 3533. The measurements will account for specific goals outlined for the campaign in COMM 3433. Basic data collection and analysis skills will be emphasized along with techniques for how to effectively design and deliver presentations to clients regarding the results of the analysis. The course will culminate in a presentation to the client. Prerequisites: COMM 3433 and COMM 3533.
COMM4603 Creating Social Media Presence and Cultural Movements
Creating Social Media Presence and Cultural Movements provides a top-tier transitional course that readies students for the expectations of the professional world. Course readings will train students to develop strong investigative writing skills, including interview protocols and synthesis reports. The course will then challenge students to apply qualitative and ethnographic training through executing interviews with PR, marketing, and social media-focused professionals. Ultimately, students will gain traction and experience that prepares accurate expectations for the contemporary job market and the increasing role(s) social media identity and brand management play in the global economy.
UNIV1123 Success at MACU
This course will include strategies to succeed in college and in life. The objective of the course is to improve student academic performance by empowering the student to become an active, responsible learner who will prosper in college. Required for all college of adult and graduate studies undergraduate students unless waived by the academic dean or his/her designee.

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