Bachelor of Science in Digital Marketing

Get Ahead of the Game with a Bachelor’s Degree in Digital Marketing

With marketing moving towards an increasingly digital platform, it’s important to stay on top of current trends and recent innovations.

When you pursue your B.S. in Digital Marketing from Mid-America Christian University, you’ll be exposed to the exciting world of marketing for digital audiences! Your courses are taught by instructors who are field experts in the real world and bring their experiences in Digital Marketing to the table.

You will examine many aspects of digital marketing, including major channels like Search Engine Optimization (SEO), Pay Per Click (PPC) and mobile advertising. You will gain firsthand experience with industry-leading digital platforms and learn the fundamentals of public relations, economics, accounting and more! What you learn in the classroom can immediately be put into practice in your career.

As part of your coursework, you will receive certification in Google Ads, Bing Ads, Facebook and Instagram Advertising, Marketo, Salesforce and Google Analytics. In addition to proficiency in digital platforms, you will gain expertise in customer relations so that you exit the program able to identify what customers actually need, enabling you to focus on the right crowd. You will be trained in noticing anomalies and trends in data, allowing you to market strategically and with a purpose.

Why Choose MACU for a Digital Marketing Degree?

Mid-America Christian University is the only university in Oklahoma offering a bachelor’s degree in digital marketing.

We understand that many adult students have busy schedules, so our classes, whether online or on-campus, are designed to work around the schedules of adults with commitments to work, family and other activities. In addition, all degrees at MACU feature an ethics component, ensuring that graduates of the university enter the workplace with a strong moral foundation. In the Bachelor of Science in Digital Marketing program, this dedication to ethics is exemplified in the degree’s focus on treating customers with dignity and respect.

Upon completion of the program, individuals will be prepared to confidently enter the sphere of digital marketing with work-ready skills, analytical thinking and principles to match.

Oklahoma Digital Marketing Degree

What Can You Do with a Bachelor’s in Digital Marketing?

  • Content Manager
  • Search Engine Optimization Specialist
  • Email Marketing Manager
  • Paid Search Specialist
  • Marketing Analyst
  • Social Media Manager
Digital Marketing Degree in Oklahoma

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Courses

Code Course
BUAD3403 Business Finance
Financial principles and functions with applications to business organizations, including investment, dividend decision, and an introduction to the models and tools used for financial analysis. Offered every fall semester.
BUAD4703 Business Ethics
Designed to raise the moral recognition level of students; to provide them with the apparatus to make moral decisions in a business context; to consider ethical problems in advertising, accounting, finance, marketing, and personnel as illuminated by Christian principles. Offered fall semester: odd numbered years.
ECON2503 Survey of Economics
The course defines and illustrates practical applications of the five key principles of economics (Opportunity Cost, Marginal Principle, Voluntary Exchange, Diminishing Returns, and Real-Nominal) throughout the course. The course covers both Microeconomic and Macroeconomic disciplines. The course will provide the student with practical economic exposure that will be beneficial to students in future managerial positions. Offered every semester.
MGMT4303 Accounting for Managers
The acquisition, analysis, and reporting of financial information are important to the individual manager and the organization. Special attention will be given to the planning and control responsibilities of practicing managers. Individuals should gain confidence in their ability to interpret and use financial information for effective decision-making.
MKTG3103 Principles of Marketing
An introduction to the marketing of goods and services in advanced market economics; study of the marketing mix, pricing, distributional activities, consumer behavior, and marketing research. Offered fall smester: odd numbered years.
MKTG3143 Consumer and Market Behavior
A study of personal and group behavior patterns in the acquisition of goods and services in the marketing environment. Prerequisite: BUAD 3103.
MKTG3243 Business & Marketing Intelligence S tatistics
A practical course designed to teach students how to understand, visualize, and present marketing data. Students will use business intelligence and statistics to support data-driven marketing decision-making. This course will provide students with an understanding of how to craft a presentation sing data to help generate revenue and growth. Offered spring semester: odd numbered years in CAS. Prerequisite: BUAD 3403.
MKTG3253 Digital Marketing Channels
Students will delve into major digital advertising and product promotion channels such as, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), and mobile advertising. Lead generation, revenue generation and digital influence will be topics of discussion. Students will develop digital channel campaigns as well as seek certification from the most current and relevant platforms. Offered spring every odd year in CAS.
MKTG3263 Marketing Analysis, Research & Repo rting
Marketing Research will help students get to know customers and markets at a deeper level through research design, research projects, data analysis and reporting. Emphasis will be placed on the presentation of findings, insights and recommendations to key stakeholders. Offered spring every odd year in CAS.
MKTG3273 Marketing Automation, CRM & Sales
Marketing Automation is the backbone of coordinated, cost-effective marketing campaigns that reach target audiences at the right time with the correct product. This course will introduce the student to major marketing automation platforms, how they work, campaign set-up, campaign Key Performance Indicators (KPIs) and reporting. Offered spring every even year in CAS.
MKTG3483 Advertising, Public Relations & Cus tomer Experience
This course combines advertising, public relations and customer experience. Students will create persuasive messages for a variety of marketing channels and platforms. Crisis management and reputation management will also be incorporated as well as the management of overall customer experience. Offered fall every odd year in CAS.
MKTG3533 Brand and Product Management
An introduction to advertising and sales promotion including the various communication channels used to spread product information about goods, services and ideas to prospective customers. Offered fall every odd year in CAS.
MKTG4113 International Marketing
In an increasingly global economy, digital marketers need to be increasingly aware of the cultural economic and social aspects of marketing around the world. Topics will include cultural dynamics and practices, customs, export logistics, consumer preferences and pricing as part of understanding international marketing strategies. Offered fall every odd year in CAS.
MKTG4603 Social Media Marketing
Students will be educated and trained in social media marketing to attract engagement, develop brands, generate revenue, monitor reputations, communicate and generate influence within target audiences. The course will include key performance metrics, platforms and the steps necessary to develop a successful social media campaign. Offered fall every odd year in CAS.
MKTG4803 Content Management
Content marketing has become the backbone of digital marketing through engagement, branding, storytelling, lead generation email marketing and numerous other channels. Students will learn how to effectively generate content, measure impact and evaluate content-focused campaigns. Offered fall every odd year in CAS.

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