Get Ahead of the Game with a Bachelor’s Degree in Digital Marketing
Bachelor of Science in Digital Marketing
With marketing moving towards an increasingly digital platform, it’s important to stay on top of current trends and recent innovations.
When you pursue your B.S. in Digital Marketing from Mid-America Christian University, you’ll be exposed to the exciting world of marketing for digital audiences! Your courses are taught by instructors who are field experts in the real world and bring their experiences in Digital Marketing to the table.
You will examine many aspects of digital marketing, including major channels like Search Engine Optimization (SEO), Pay Per Click (PPC) and mobile advertising. You will gain firsthand experience with industry-leading digital platforms and learn the fundamentals of public relations, economics, accounting and more! What you learn in the classroom can immediately be put into practice in your career.
As part of your coursework, you will receive certification in Google Ads, Bing Ads, Facebook and Instagram Advertising, Marketo, Salesforce and Google Analytics. In addition to proficiency in digital platforms, you will gain expertise in customer relations so that you exit the program able to identify what customers actually need, enabling you to focus on the right crowd. You will be trained in noticing anomalies and trends in data, allowing you to market strategically and with a purpose.
Why Choose MACU for a Digital Marketing Degree?
Mid-America Christian University is the only university in Oklahoma offering a bachelor’s degree in digital marketing.
We understand that many adult students have busy schedules, so our classes, whether online or on-campus, are designed to work around the schedules of adults with commitments to work, family and other activities. In addition, all degrees at MACU feature an ethics component, ensuring that graduates of the university enter the workplace with a strong moral foundation. In the Bachelor of Science in Digital Marketing program, this dedication to ethics is exemplified in the degree’s focus on treating customers with dignity and respect.
Upon completion of the program, individuals will be prepared to confidently enter the sphere of digital marketing with work-ready skills, analytical thinking and principles to match.
COMM 3533 Public Relations, Advertising, and Brand Management
MATH 3703 Introduction to Statistics
MKTG 3103 Principles of Marketing
MKTG 3143 Consumer and Market Behavior
MKTG 3253 Digital Marketing Channels
MKTG 3263 Market Analysis, Research & Reporting
MKTG 3273 Marketing Automation, CRM, & Sales
MKTG 3533 Brand and Product Management
MKTG 4113 International Marketing
MKTG 4603 Social Media Marketing
MKTG 4803 Content Management
What Can You Do with a Bachelor’s in Digital Marketing?
- Content Manager
- Search Engine Optimization Specialist
- Email Marketing Manager
- Paid Search Specialist
- Marketing Analyst
- Social Media Manager